Using Twitter to Promote Your Silent Auction

If you are running a charity and haven’t started using the power of Social Media then it is time to get started. There are so many advantages to having a presence in Social Media that it would fill a book, but we are going to talk about that here, we focusing on just trying to promote your silent auction through using just Twitter, not even your Facebook Fan Page.

First thing to do is try to start the buzz for your silent auction event way before it is ever happening. Start with sending out updates to when the auction will be taking place. But the goal here is to try to keep it vague. You want to have a reason for your twitter followers to want to click on your link leading to your website. It isn’t enough to just put up that you have made a new blog post. It has be intriguing and make people almost not feel complete without clicking on the link in your tweet. For example you could do something of the following:

(Your Charity) gets involved with Elves, Turkeys & Lots of Wine, What is Going ON? (put the link here)

Now from this tweet it is hard to not be curious to what exactly you are talking about. It sounds so ludicrous, that to just let that tweet go on by is not going to be easy. Anybody would want to see what is going on with this. When the person lands on the weblink you included with the tweet you will want to take them to a page that is a blog post about your upcoming Christmas gala, where of course you will probably have Christmas decor, some turkey to eat and then of course a bar. Once they get to the page there is a sense of relief to finding out it is a silent auction. However it is a great idea to have people be placed on your charities mailing list to see about further information coming out soon.

Once people start to join your mailing list you can see if they can help you with getting items donated or getting them involved one way or another. The goal here is to develop the relationship through twitter and then move them to your mailing list, where they can keep up with all of the things you will be doing at your charity event.

Another way to use Twitter once you start getting items in for your silent auction is to tweet about the items that will be on display. This might encourage people to want to attend just so they can bid on that item. While at the same time it is giving your charity more exposure for the event, while still sending out interesting tweets and not just boring everyday news.

There are many other ways to really get your charity exposure on twitter for the upcoming silent auction but you will just have to get creative. One that seems to work really well is using the power of tweetpic and doing a kind of picture diary of the setting up of the event all the way to the end of the event and breaking it down. Doing updates every day or so, people will tend to wait for your tweets if this is the case, and pictures and videos have a lot better chance of being retweeted than say regular text will ever have.

Categories of Ethical Dilemmas in Business

First published in Exchange, the magazine of the Brigham Young University School of Business, the following twelve categories were developed to cover the root or cause of most ethical business dilemmas that one might encounter in their jobs. I have summarized them to keep them short and simple.

1. Taking Things That Don’t Belong To You

Everything from taking highlighters from the storage room, to sending personal mail through the mailroom, to downloading unauthorized games to play on your work computer fall into this category. A CFO of a major corporation took a cab from the airport to his home in the city. When he asked the cabbie for receipt, he was handed a full book of blank receipts. Apparently this dilemma of accurately reporting business expenses involves more than just one employee.

2. Saying Things That You Know Are Not True

When a car salesperson insists to a customer that a used car has not been in a previous accident, when it has, an ethical breach has occurred. When a clerk in a store assures a customer that a product has a money-back guarantee, when only trade-ins are allowed, another ethical violation occurred (and perhaps a violation of the law).

3. Giving Or Allowing False Impressions

There is an urban legend in which 2 CD’s were being sold on a TV infomercial that claimed that that all the hits of the 1980′s were on the CDs. The infomercial emphasized over and over again that all songs were performed by the original artists. When they received the CDs, upon closer inspection, they found that all songs had been covered by a band called The Original Artists. While technically true, the impression given by the infomercial was false.

4. Buying Influence or Engaging in Conflict of Interest

When a company awards a construction contract to an organization owned by the brother of the attorney general, or when a county committee who is charged with choosing a new road construction company is traveling around the state looking at roads at the expense of one of the bidders, a conflict of interest arises which might affect the results of that choice.

5. Hiding or Divulging Information

Failing to divulge information from the results of a study on the safety of a new product, or choosing to take your companies proprietary product information to a new job are examples that fall into this category.

6. Taking Unfair Advantage

Have you ever wondered why there seem to be so many product safety rules and procedures? It is primarily the result of laws passed by government institutions to protect the consumer from companies that previously took unfair advantage of them because of their lack of knowledge or through complex contractual obligations.

7. Committing Acts of Personal Decadence

Over time, it has become increasing clear that the acts of employees outside of work can have a negative effect on a businesses image. This is one of the primary reasons companies are minimizing social interactions or events, outside of the office, so that drug or alcohol related events can not be tracked back to the company.

8. Perpetuating Interpersonal Abuse

At the heart of this category of ethical misbehavior is the abuse of employees through sexual harassment, verbal lashing, or public humiliation by a company leader.

9. Permitting Organizational Abuse

When an organization chooses to operate in another country, it sometimes butts up against social culture in which child labor, demeaning work environments or excessive hours are required. It is at this point that the leaders of the company have a choice…whether to perpetuate that abuse or alleviate it.

10. Violating Rules

In some cases, people or organizations violate rules to expedite a process or decision. In many of these cases, the results would have been the same regardless, but by violating the rules or required procedures for that outcome, they can potentially scar the reputation of the organization they work for.

11. Condoning Unethical Actions

Suppose you are at work one day and you notice that a colleague of yours is using petty cash for personal purchases and fail to report it. Perhaps you know that a new product in development has safety issues, but you don’t speak out. In these examples, failing to do right creates a wrong.

12. Balancing Ethical Dilemmas

What about a situation that would be considered neither right, nor wrong? What should be done here? Should Google or Microsoft do business in China when human rights violations are committed daily? Sometimes an organization must balance the need to do business with any ethical dilemmas that might arise from doing business.

Understanding Residential and Consumer Mailing Lists for Better Business Promotion

Consumer mailing lists play very significant role in e- Commerce expansion. The consumer list is the database or information of potential customers. With the targeted demographics, the consumer lists offer personalized services and information to various businessmen who could use some expansion. Most of businesses which are in start-up phase or stopped growing due to the lack of customers or blindfold marketing, can utilize the benefits of these lists. They can send e-mailers, promotional materials and catalogs to them but to make the most of these lists it very important that marketers and businessmen understand the value of mailing list selection.

Mailing lists are of two types: consumer mailing and residential mailing lists. The later is also referred to as saturation or occupant lists. The residential list is bulk list of postal addresses. It contains the addresses of residents completely qualified from the US post office. This data is updated on monthly basis. Based on these address lists, you can pull certain statistics and information on potential customers such as average income, lifestyle and the other eligibility criteria. For instance, you would not like to offer high-end furniture to a person who is living in one room apartment. Every deliverable of this list can help you reach every mail box and communicate your business. If you are running a restaurant or coffee shop, want to promote a religious program for church, this address based residential list is for you.

You can contact many compilers to get these lists. You can find them online as well. The residential mailing list is very cost effective. You can also ask your compiler to provide you a saturation list to reduce the charges further. It implies that majority of the addresses (about 90 percent or more) come from the same route. It should also be in a walk sequence which means the addresses are within walking distance for the US postal service delivery. Both inexpensive and easy, the address lists compilation can save a lot of money for your business.

Although, the residential lists are not fit for the businesses which are looking for more targeted and aggressive market approach. They prefer consumer mailing lists for more accurate information on the customers. Compiled from various sources such as telephone directories, credit cards, mail responders and other records, the consumer list is expensive but a sure-shot guarantee of increasing results, revenue and sales.

How to Build a Basic Wardrobe of Work Clothes For Women

If you're just entering the work force, returning to it, or starting a high-powered new job, it's a great time to check out the latest styles in work clothes for women. Gone are the days when womens pant suits were required every day – though they're still important!

Now, there is more flexibility with womens clothes in the workplace, but it's still important to look polished and professional. Different workplaces also have different requirements for womens clothes.

Hopefully during your first interviews or visits to your new workplace, you got a feel for the appropriate choices of work clothes for women. Use that as a guide, but beyond that, here are some staples of womens clothes you should keep in your work wardrobe.

Womens pant suits: Womens pant suits are not required in many American workplaces any more, but if you're in a management position, you will likely need at least one. Womens pant suits are just as accepted as more formal skirt suits these days, but you still need to choose carefully. Pick a classic cut, color, and fabric for your womens pant suits so you will not need to replace them often.

Skirts and pants: For times when you do not feel like wearing womens pant suits, skirt and pants separates are also, of course, appropriate work clothes for women. Again, it's best to pick basic colors – black, navy blue, and maybe khaki. This way, you can change outfits by just changing your tops, and you will not need to buy as many separates.

Jackets: If you've invested in a couple of womens pant suits, you can take the jacket from these to do double duty over matching, but separate, womens clothes. If you've opted to skip the womens pant suits, though, again for jackets follow the same rules as skirts and pants – pick basic colors that will match many tops.

Button-down shirts and blouses: Here is where clothes for women get more flexible. If the rest of your outfit is modest, you can add a splash of color or some trendy womens clothes details in your tops.

Just make sure you pick womens clothes that are appropriate for day time – do not get too trendy. Remember, these are work clothes for women, and if you're going out afterwards, you can always change.

Accessories: Work clothes for women do not have to be boring. Try buying some colorful scarves, or inexpensive accessories like purses and jewelry, to make your outfits more personal. This is the most affordable way to stretch your wardrobe before you buy more womens clothes.

Building a new wardrobe of work clothes for women, especially if you're just starting out in your career, can be daunting. It can also be expensive! Luckily there are a number of online womens clothes resources where you can find affordable womens pant suits, dresses, jackets, and more.

One option you should definitely check out for affordable trendy fashions is the women's clothing brand HeartSoul. The brand offers selections from the trendier side of womens clothes, including many different kinds of work clothes for women that are young, fresh, and most importantly, affordable. Check out the web site for ideas on everything from pants to accessories.